How Retailers Can Help Promote GROW Month

GROW month is Organics Unlimited’s 30-day campaign that aims to create more consumer awareness of organic bananas, fresh produce and healthy lifestyles. We do this by partnering with media, but the most important conduit we rely on for sharing information with consumers is our retailer customers. We value your support every day of the year, but particularly in September when we want to make sure every consumer in your store knows the story and mission behind GROW by Organics Unlimited.

In order to help you support GROW month, we have created a toolkit of items you can use in your store and online:

Promote Fresh Fruits and Vegetables for Consumer Health

We all know that fruits and vegetables are a key component to a healthy diet, and now we have more research that shows why produce is so important.

A new study in the American Chemical Society’s Journal of Agricultural and Food Chemistry demonstrates new understanding of how bananas make and store carotenoids, a compound found at various levels within bananas. Carotenoids are important vitamin precursors for eye health because they are converted to vitamin A in the liver, which promotes good eyesight. These findings could help scientists develop banana varieties that have higher amounts of carotenoids, leading to enhanced health benefits for consumers.

Help Customers Keep their Healthy New Year’s Resolutions with Banana Facts

With the New Year upon us, many consumers will be starting 2016 with some healthy resolutions. Considering a large part of health consists of what you eat, grocery store managers may want to think about how different products are merchandised and displayed within their stores. January could be a good time to highlight additional fresh fruit and produce that will appeal to customers looking for healthy options. Organic bananas from Organics Unlimited and GROW are an important staple in a healthy diet and can be used for a variety of breakfast, snack and dessert recipes.

Merchandising Organic Bananas in the Holiday Season

When customers think of holiday fare, turkey, potatoes, cranberries and frosted sugar cookies come to mind. While organic bananas are a staple for most households, during the holiday season they can be lost in the mounds of specialty items and in-demand produce. Understanding the seasonal ebbs and flows of various produce can help you position Organics Unlimited bananas within your produce department for maximum sales.

Tips for Merchandising Organic Bananas this Fall and Winter

An example of how Ashland Food Co-op uses organic bananas to anchor a display of football-party necessities.

As a grower of high quality organic bananas, we are proud of the product we provide to our retailers and distributors. We want to do everything we can to ensure that our fruit reaches consumers in pristine condition, ready-to-eat, so they can experience the naturally delicious taste of Organics Unlimited bananas. Therefore, we work to provide tips on how to merchandise and display organic bananas to move them through your store quickly, guaranteeing you a return on investment and happy, repeat customers.

To provide you some fall and holiday merchandising ideas, we solicited the help of Ashland Food Co-op, a retailer in Oregon that sells Organics Unlimited produce.

Utilizing Spring and Easter Colors in Fruit Displays

Photo courtesy of tumblr

Spring has officially arrived, and with it comes the anticipation of color; soon, we will see tender green stems poking up from the soil. Flowers will bloom. Grass will grow. And vibrant colors will abound in nature and in grocery stores.

While bananas are a perennial fruit in the U.S.  – an astounding 96% of American households buy bananas at least once a month – it will soon be joined in stores by other in-season, colorful spring favorites: honeydew melons, blueberries, apricots, strawberries, and more. Banana merchandisers can capitalize on the beauty of these fellow fruits and create vivid, visual displays. No matter what surrounds them, bananas will always stand out due to their color, unique shape and international appeal.